Beginner’s guide to SEO (search engine optimization)

There are a ton of ways to improve the SEO of your site pages. Search engines look for elements, including title tags, keywords, image tags, internal links structure, and inbound links (also known as backlinks). 

Search engines also looks at site structure and design, visitor behavior, and other external, off-site factors to determine how highly ranked your site should be in their SERPs.

In this article, you will learn what is SEO, why its important, and the best practices to improve your site SEO.

Table of Contents

• What is SEO?
• Why is SEO Important?
• What are the Benefits of SEO?
• How do you do SEO?
• Ensuring Google Can Index Your Site
• Keyword Research 
• Content 
• User Experience
• On-Page SEO
• Link Building 
• Technical SEO
• Mobile SEO
• Measuring SEO Success
• Start Your  SEO Journey
• SEO Statisitices & Google Stats

What is SEO?

Search engine optimization (SEO) is the process of growing a website’s organic search traffic. It’s where you do things that help you show up and rank higher in a search engine’s results.

SEO stands for search engine optimization. The goal of SEO is to expand a company’s visibility in organic search results. As a result, these efforts drive more visitors to the company’s website, increasing their chances for more conversions, which leads to more customers and more revenue.

Why is SEO Important?

People are likely searching for wht you do, and you can attract customers by ranking for those terms. But you’re unlikely to rank without effort, as others are trying to do the same. This is why SEO matters. It helps show Google that you most deserve to rank.

What are the Benefits of SEO?

SEO stands for search engine optimization. It is a strategy for ranking your site higher in search engines. 

How do you do SEO?

SEO involves five main steps:

1. Keyword research 
2. Content creation 
3. On-page SEO
4. Link building 
5. Technical SEO

User Experience – Create a positive user experience

User experience means that once a user lands on your site, they should stay on your site. Your content must be engaging and well-written, which means quality content that delivers value to your audience. 

1. Create a logical site structure

Site structure helps search engines to find related content easily. Create a logical site structure and link your pages and posts with each other so that once the search engine craws your site, all the posts and pages can be easily indexed for search engines.

3. Use a logical URL Structure

A logical URL is a URL that shows the post name in the URL structure and it tells search engines what is the content is about.

4. Install an SEO Plugin

Install an SEO plugin to rank your site higher in the search engine. A good SEO plugin will provide suggestions on optimizing your posts and pages so that they can rank higher in the search results. There are several SEO plugins in the market that you can choose from. You need one SEO plugin for your site. 

On-Page SEO

On-page SEO is essential for your WordPress site’s ranking in search engines. it is always recommended to follow the best practices of on page SEO. It includes a well-crafted headline, meta description, keyword research, and quality content that solves problems and provides solutions to the issues that your audience is facing or people are searching in Google.

Link Building

Link building means two things: internal linking of your site’s content and backlinks from other reputable sites. Link building helps you improve your site authority. 

Technical SEO

Technical SEO refers to off page SEO. in simple words, it means that you are optimizing your content for search engines. Off page SEO is extremely important for your site’s ranking because its helps search engine to find a relevant content that people are searching for on internet. 

Measuring SEO Succes / How to monitor and track SEO reulsts

Technical setup, content, and links are critical to getting a website into search results. Monitoring your efforts helps improve your strategy further. 

Measuring SEO Success means tracking data about traffic, engagement, and links. And though most companies develop their own sets of SEO KPIs (key performance indicators), here are the most common ones:

• organic traffic growth
• keyword rankings (split into branded and non-branded terms
• conversions from organic traffic
• Average time on page and the bounce rate
• Top landing pages attracting organic traffic
• number of indexed pages
• links growth (including new and lost links)

I hope this article has helped you learn SEO. If you liked this article, then please subscribe to our news letter for more updates and the latest blog posts.